TY  - BOOK
AU  - Gannon,Martin J.
AU  - Pillai,Rajnandini
TI  - Understanding global cultures: metaphorical journeys through 29 nations, clusters of nations, continents, and diversity 
SN  - 9781412957892 (pbk. : acidfree paper)
U1  - 306 GAN 22
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Cross-cultural studies
KW  - Cross-cultural orientation
KW  - National characteristics
N1  - Includes bibliographical references (p. 583-596) and index
N2  - "In Understanding Global Cultures, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mind-sets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz."--BOOK JACKET
ER  -