TY  - BOOK
AU  - Chrzanowska,Joanna
TI  - Interviewing groups and individuals in qualitative market research
T2  - Qualitative market research
SN  - 9781849209342 (ebook) :
AV  - HF5415.2 
U1  - 658.83 CHR 22
PY  - 2010///
CY  - [Thousand Oaks, Calif.
PB  - SAGE]
KW  - Interviewing in marketing research
N1  - "SAGE research methods online."; Title from home page (viewed Jan. 18, 2011); Includes bibliographical references; Access restricted to subscribing institutions; Also issued in print format
N2  - Interviewing in qualitative market research is a delicate balancing act. There are client and interviewer agendas to integrate, power relations to manage, many options for framing questions and choosing interventions, and a need for sensitivity to group dynamics. This book describes how all these processes are managed
UR  - http://gateway.library.qut.edu.au/login?url=http://SRMO.sagepub.com/view/interviewing-groups-and-individuals-in-qualitative-market-research/SAGE.xml
ER  -