NAGDEMAN, J. <br/><br/>
The professional`s guide to financial services marketing:  bite-sized insights forcreating effective approches 
Jay Nagdeman 
 - New Jersey  John Wiley & Sons.  2009 
 - xxv, 252p. :  ill 
<br/><br/> Includes bibliograpgical references and index 
<br/><br/><label>ISBN: </label>978 0 470 41079 0 
<br/><br/><label>Dewey Class. No.: </label>332.106 88 NAG