TY - BOOK AU - NAGDEMAN, J. TI - The professional`s guide to financial services marketing: bite-sized insights forcreating effective approches SN - 978 0 470 41079 0 U1 - 332.106 88 NAG 22 PY - 2009/// CY - New Jersey PB - John Wiley & Sons. N1 - Includes bibliograpgical references and index ER -