TY  - BOOK
AU  - Longenecker,Justin Gooderl
AU  - Longenecker,Justin Gooderl
TI  - Small business management: an entrepreneurial emphasis
SN  - 0324314000 (instructor edition package)
U1  - 658.022 BYR 22
PY  - 2009///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - Small business
KW  - Management
N1  - Rev. ed. of: Small business management / Justin G. Longenecker, Carlos W. Moore, J. William Petty. 12th ed. c2003; Passcard for access to free 4-month subscription to InfoTrak inserted before title page; Accompanying CD has "Tools for preparing a simplified business plan."; Various multi-media instructional materials are available to supplement the text; Includes bibliographical references (p. 601-610) and index; The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance
ER  -