Wilson, Tony,  1947- <br/><br/>
Understanding media users  from theory to practice /  [electronic resource] : 
Tony Wilson. 
 - Chichester ;  Malden, MA :  Wiley-Blackwell,  2009. 
 - 219 p. ;  24 cm. 
 - Ebrary Academic Complete International Subscription Collection. Ebook Library. .
<br/><br/>Includes bibliographical references (p. [176]-203) and index. 
<br/><br/>A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. 
<br/><br/><label>ISBN: </label>9781405155663 (hbk. : alk. paper) 1405155663 (hbk. : alk. paper) 9781405155670 (pbk. : alk. paper) 1405155671 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008005945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P96.A83  / W55 2009 
<br/><br/><label>Dewey Class. No.: </label>302.23 WIL