Dowd, Nancy,  1956- <br/><br/>
Bite-sized marketing :  realistic solutions for the overworked librarian / 
Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. 
 - Chicago :  American Library Association,  2010. 
 - xi, 140 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. 
<br/><br/> Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. 
<br/><br/><label>ISBN: </label>9780838910009 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.<br/>Libraries--Public relations.
<br/><br/><label>Dewey Class. No.: </label>021.7