Management, marketing and promotion of library services based on statistics, analyses and evaluation /
edited by Trine Kolderup Flaten.
- München : Saur, 2006.
- 462 p. : ill., some fig., some tab. ; 22 cm.
- IFLA publications, 120/121 0344-6891 ; .
International conference proceedings. Copyright by International Federation of Library Associations and Institutions, The Hague, The Netherlands.
Includes bibliographical references.
3598218486
Libraries--Marketing. Public relations--Information services. Public relations--Libraries. Advertising--Information services. Bibliothèques--Marketing. Relations publiques--Documentation, Services de. Bibliothèques--Relations publiques. Documentation, Services de--Publicité.
Library science Marketing Service delivery Statistical techniques Evaluation Australia overseas comparisons