Management, marketing and promotion of library services based on statistics, analyses and evaluation / edited by Trine Kolderup Flaten. - München : Saur, 2006. - 462 p. : ill., some fig., some tab. ; 22 cm. - IFLA publications, 120/121 0344-6891 ; .

International conference proceedings. Copyright by International Federation of Library Associations and Institutions, The Hague, The Netherlands.

Includes bibliographical references.

3598218486


Libraries--Marketing.
Public relations--Information services.
Public relations--Libraries.
Advertising--Information services.
Bibliothèques--Marketing.
Relations publiques--Documentation, Services de.
Bibliothèques--Relations publiques.
Documentation, Services de--Publicité.

Library science Marketing Service delivery Statistical techniques Evaluation Australia overseas comparisons

021.7 MAN