TY  - BOOK
AU  - Fifield,Paul
TI  - Marketing strategy Masterclass: the 100 questions you need to answer to create your own winning markerting strategy including the new SCORPIO mode of market srategy
SN  - 9780750686310
U1  - 658.802 FIL 22
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier
N1  - includes bibliographical references
ER  -