McCarthy, E. Jerome <br/><br/>
Basic Marketing :  A Managerial Approach / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 9th ed. 
 - Homewood, Ill. :  Irwin,  1987. 
 - xviii, 749 p. :  col. ill. ;  25 cm. +  1 computer disk (5 1/4 in.) 
 - The Irwin Series in Marketing .
<br/><br/> System Requirements for Disk (version 1.0): IBM PC.  Includes Indexes. 
<br/><br/>Bibliography: p. 696-714. 
<br/><br/><label>ISBN: </label>0256060517 (disk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC