Kaayega, F.U. <br/><br/>
Exploring on effectiveness of market communication as a tool to improve public organization performance :  A case study of TANESCO / 
Fred  Ujulu Kayega 
 - Dar es Salaam :  The Open University of Tanzania,   2013. 
 - xiv, 88p. :  ill. ;  28cm. 
<br/><br/> Include bibliographic references and appendices 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Communication ; Organizanion Performance ; Public organization<br/>Advertising<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>EA.THE.658.879678 KAY