TY  - BOOK
AU  - Kaayega, F.U.
TI  - Exploring on effectiveness of market communication as a tool to improve public organization performance: A case study of TANESCO 
U1  - EA.THE.658.879678 KAY 22
PY  - 2013///
CY  - Dar es Salaam
PB  - The Open University of Tanzania, 
KW  - Market Communication ; Organizanion Performance ; Public organization
KW  - Advertising
KW  - Sales promotion
N1  - Include bibliographic references and appendices
ER  -