TY  - BOOK
AU  - Keller,K. L
TI  - Strategic Brand Mnagement: a European perspective 
SN  - 978 0 273 70632 8
U1  - 658.827 KEL 22
PY  - 2008///
CY  - Essex
PB  - Pearson Education Ltd
N1  - Includes References and Index
ER  -