From concept to consumer how to turn ideas into money / [electronic resource] :
Phil Baker.
- Upper Saddle River, N.J. : FT Press, c2009.
- xvi, 175 p. : ill., maps ; 24 cm.
- A Stewart Emery series book .
- Stewart Emery series book. Safari Books Online. .
Includes index.
New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?
Electronic reproduction. Boston, Mass. : Safari Books Online, 2008 Mode of access: World Wide Web. Available to subscribing institutions.