TY - BOOK AU - Baker,Phil TI - From concept to consumer: how to turn ideas into money T2 - A Stewart Emery series book SN - 0137137478 U1 - 658.575 BAK 22 PY - 2009/// CY - Upper Saddle River, N.J. PB - FT Press KW - New products KW - Product management KW - Entrepreneurship N1 - Includes index; New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?; Electronic reproduction; Boston, Mass.; Safari Books Online; 2008; Mode of access: World Wide Web; Available to subscribing institutions UR - http://rpa-srv.hcpl.net/rpa/safari.pl?op=9780137151899 ER -