An exploration into consumer motives on buying mobile phone : A case of Kinondoni municipal, Dar es Salaam /
Neema Didas Lyakurwa.
- Dar es Salaam : The Open University of Tanzania, 2013.
- xiv, 70p. : ill. ; 28cm.
Include bibliographic references & appendices
Mobile Phone ; Business Administration ; Consumer Motives ; Consumer Behaviour