TY  - BOOK
AU  - Lyakurwa, N. D.
TI  - An exploration into consumer motives on buying mobile phone: A case of Kinondoni municipal, Dar es Salaam 
U1  - 339.47678 22
PY  - 2013///
CY  -  Dar es Salaam
PB  - The Open University of Tanzania, 
KW  - Mobile Phone ; Business  Administration ; Consumer Motives ; Consumer Behaviour
N1  - Include bibliographic references & appendices
ER  -