TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led Strategic Change: Transforming the Process of Going to Market 
T2  - The Marketing Series. Professional Development
SN  - 9781856175043
AV  - HF5415.13 .P542 1997
U1  - 658.83 PIE 22
PY  - 2009///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes Bibliographical References and Index
UR  - http://www.loc.gov/catdir/enhancements/fy1117/98135256-d.html
ER  -