Carter, S

International marketing strategy / Steve Carter, Paul Fifield & Keith Lewis. - 2001 Postgraduate Diploma Syllabus - Oxford: Butterworth Heinemann, c2001. - vi, 234 p. : ill. ; 30cm. - Keith, Lewis .

Includes bibliographical references and index.

0750653124

2004056445


Marketing--Management.
International marketing

658.848 CAR