TY  - BOOK
AU  - Horner,Susan
AU  - Swarbrooke,John
TI  - Leisure marketing: a global perspective 
SN  - 9780750655507
U1  - 338.47910688 HOR 22
PY  - 2005///
CY  - Oxford [U.K.]
PB  - Elsevier Butterworth-Heinemann
KW  - Leisure industry
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -