CHAPMAN JANET <br/><br/>
IT in marketing / 
edited by Janet Chapman and Clive Holtham. 
 - Henley on Thames :  Alfred Waller,  1994. 
 - viii, 312 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [305]-312). 
<br/><br/><label>ISBN: </label>1872474365 
<br/><br/><label>LCCN: </label>gb 95072644  
<br/><br/><label>Nat. Bib. No.: </label>GB95-72644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing.<br/>Marketing research--Statistical methods--Data processing.<br/>Management information systems.
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Use of  Computers 
<br/><br/><label>Dewey Class. No.: </label>658.8 CHA  / 1