TY - BOOK AU - Ndumbaro Felister TI - Contribution of product differentiation strategy on sales performance in banking industry in Tanzania: case study of NMB Plc Songea U1 - EA.THE.658.159678 NDU 22 PY - 2013/// CY - Dar es salaam PB - The open university of Tanzania KW - Banking performance,Tanzania N1 - Includes bibliographical references ER -