TY  - BOOK
AU  - Varey,Richard J.
TI  - Marketing communication: principles and practice 
SN  - 041523039X
AV  - HF5415.123 .V37 2002
U1  - 658.802 VAR 22
PY  - 2002///
CY  - London, New York
PB  - Routledge
KW  - Communication in marketing
KW  - Communication
N1  - includes bibliographical references; Includes bibliographical references (p. [360]-377) and index; License restrictions may limit access
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio10916031
ER  -