TY  - BOOK
AU  - Kimaro,Aloyce Stephen
TI  - Intgrated Marketing Communication Effects in Telecommunication Industry: The Case Study of Zain Tanzania 
U1  - EA DIS 384.0419678 KIM 22
PY  - 2011///
CY  - Dar es salaam
PB  - The Open University of Tanzania
KW  - Marketing Communication
KW  - Marketing
KW  - Telecommunication Industry
N1  - Includes Appendices
ER  -