RANGAN, V. Kasturi <br/><br/>
Business marketing strategy:  Cases ,concepts and applications / 
V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty, Jr 
 - Chicago:  Irwin,  1995. 
 - xiv, 850 p.:  ill.;  26 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>025616911x 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.02 RAN