TY  - GEN
AU  - RANGAN, V. Kasturi
TI  -   Business marketing strategy: Cases ,concepts and applications 
SN  - 025616911x
U1  - 658.02 RAN 22
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing management
KW  - Product management
KW  - Industrial marketing-management
N1  - Includes index
ER  -