Madadi, Ramadhani Yusuf <br/><br/>
Assessment of the Influence of Brand Image in Consumer Purchase Decisions for Mobile Phones:  The Comparative Study of Samsung and Nokia / by 
Ramadhani Yusuf Madadi 
 - Dar es salaam:  The Open University of Tanzania,  2016 
 - xiv,64p.:  ill.:  30cm 
<br/><br/> Includes Reference 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Choice Behaviour - Brand<br/>Marketing - Mobile Phones<br/>Consumer Puchase Decisions
<br/><br/><label>Dewey Class. No.: </label>EA DIS 658.131509678 MAD