TY  - BOOK
AU  - Madadi, Ramadhani Yusuf
TI  - Assessment of the Influence of Brand Image in Consumer Purchase Decisions for Mobile Phones: The Comparative Study of Samsung and Nokia / by
U1  - EA DIS 658.131509678 MAD 22
PY  - 2016///
CY  - Dar es salaam
PB  - The Open University of Tanzania
KW  - Choice Behaviour - Brand
KW  - Marketing - Mobile Phones
KW  - Consumer Puchase Decisions
N1  - Includes Reference
ER  -