MADUHU, Marco M. <br/><br/>
ASSESSING THE INFLUENCE OF ADVERTISEMENTS ON CUSTOMER PURCHASING DECISION: A CASE STUDY OF NYANCA BOTTLING COMPANY LIMITED COMPANY LIMITED 
Marco Masaka Maduhu 
 - Dar es salaam  The open University of Tanzania  2015 
 - xvi, ;73p. :  ill, :  30 cm. 
<br/><br/> Includes bibliographical references and appendices 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertisements<br/>Customer purchasing decision<br/>Nyanza bottling company
<br/><br/><label>Dewey Class. No.: </label>EA.THE. 657.02909678 MAD