TY  - BOOK
AU  - MADUHU, Marco M.
TI  - ASSESSING THE INFLUENCE OF ADVERTISEMENTS ON CUSTOMER PURCHASING DECISION: A CASE STUDY OF NYANCA BOTTLING COMPANY LIMITED COMPANY LIMITED
U1  - EA.THE. 657.02909678 MAD 22
PY  - 2015///
CY  - Dar es salaam
PB  - The open University of Tanzania
KW  - Advertisements
KW  - Customer purchasing decision
KW  - Nyanza bottling company
N1  - Includes bibliographical references and appendices
ER  -