Szmigin, Isabelle. <br/><br/>
Understanding the consumer / 
Isabelle Szmigin. 
 - London ;  Thousand Oaks :  Sage Publications,  2003. 
 - 202 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 188-197) and index. 
<br/><br/><label>ISBN: </label>0761947019 (pbk.) 0761947000 
<br/><br/><label>LCCN: </label>2002111621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.834 SZM