TY  - BOOK
AU  - Szmigin,Isabelle
TI  - Understanding the consumer
SN  - 0761947019 (pbk.)
U1  - 658.834 SZM 22
PY  - 2003///
CY  - London, Thousand Oaks
PB  - Sage Publications
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 188-197) and index
ER  -