TY  - BOOK
AU  - Megicks,Phil
AU  - Donnelly,Ray
AU  - Harrison,Graham
ED  - Chartered Institute of Marketing.
TI  - CIM coursebook: the marketing planning process
T2  - CIM coursebook
SN  - 9781856177160 (pbk.)
U1  - 658.802 MEG 22
PY  - 2009///
CY  - Oxford, Burlington, Mass.
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Planning
KW  - Examinations
KW  - Study guides
N1  - "Professional Diploma in Marketing"--Cover; "This is the only coursebook for The marketing planning process that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--P. [4] of cover; Includes bibliographical references and index
ER  -