McDonald, Malcolm. <br/><br/>
Marketing planning for services: 
Malcolm McDonald and Adrian Payne. 
 - Oxford ;  Burlington, MA :  Elsevier/Butterworth-Heinemann,  2003. 
 - xiv, 401 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: published as Marketing planning for services. 1996. 
<br/><br/>Includes bibliographical references (p. [387]-391) and index. 
<br/><br/><label>ISBN: </label>0750630221 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013279869  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Planning.<br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802 MCM