TY  - BOOK
AU  - McDonald,Malcolm
AU  - Payne,Adrian
AU  - McDonald,Malcolm
TI  - Marketing planning for services
SN  - 0750630221
U1  - 658.802 MCM 22
PY  - 2003///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Service industries
KW  - Marketing
KW  - Planning
N1  - Previous ed.: published as Marketing planning for services. 1996; Includes bibliographical references (p. [387]-391) and index
ER  -