Kotler,Philip <br/><br/>
Principles of marketing / 
Philip Kotler,Gary Armstrong,Veronica Wong and John Saunders 
 - 5th ed. 
 - New York :  London :   ;  Prentice Hall,  c2008. 
 - xxxi, 1015 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023343400 
<br/><br/><label>LCCN: </label>87015223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT