De Chernatony, L. <br/><br/>
From brand vision to brand evaluation :  the strategic process of growing and strengthening brands / 
Leslie de Chernatony. 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  2006. 
 - xviii, 318 p., [20] p. of plates :  ill. (some col.) ;  24 cm. 
<br/><br/> Previous ed.: 2001. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750667494 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBA616963  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013386508  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Trademarks.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827 CHE