TY  - BOOK
AU  - De Chernatony,L.
TI  - From brand vision to brand evaluation: the strategic process of growing and strengthening brands 
SN  - 0750667494 (pbk.)
U1  - 658.827 CHE 22
PY  - 2006///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Trademarks
KW  - Product management
N1  - Previous ed.: 2001; Includes bibliographical references and index
ER  -