McDonald Malcolm <br/><br/>
Key account management:  the definitive guide/ 
Malcolm McDonald and Diana Woodburn 
 - 2nd ed. 
 - London ;  BH,  c2007. 
 - xii, 389 p. :  ill. ;  25 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2006. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts.<br/>Marketing--Key accounts.<br/>Customer services.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.804 MCD