TY - BOOK AU - McDonald Malcolm ED - ebrary, Inc. TI - Key account management: the definitive guide U1 - 658.804 MCD 22 PY - 2007/// CY - London PB - BH KW - Selling KW - Key accounts KW - Marketing KW - Customer services KW - Electronic books KW - local N1 - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2006; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://www.columbia.edu/cgi-bin/cul/resolve?clio5973544 ER -