Blythe, Jim. <br/><br/>
Marketing essentials. 

 - [2nd ed.] 
 -  Butterworth-Heinemann,  c2010. 
 - The official CIM coursebook .
<br/><br/><label>ISBN: </label>9780080966243 
<br/><br/><label>Dewey Class. No.: </label>658.80076 BLY