Aaker, David A <br/><br/>
Strategic marketing management :  Global Perspectives 
David A. Aaker, Damien McLoughlin. 
 - 1st ed. 
 - UK :  Elsevier,  2010. 
 - p. cm. 
<br/><br/><label>LCCN: </label>2004116790 
<br/><br/><label>Dewey Class. No.: </label>