TY  - BOOK
AU  - Msuku,Yhonge
TI  - Effect of Product Innovation on Brand Equity: A Case of Cocacola Tanzania / by
U1  - EA DIS 658.4049678 MSU 22
PY  - 2017///
CY  - Dar es salaam
PB  - The Open University of Tanzania
KW  - Product Motivation
KW  - Brandy Equity
N1  - Includes Bibliographical References and Index
ER  -