Palmer, Roger. <br/><br/>
Managing marketing :  marketing success through good management practice / 
Palmer,Roger...(et..al) 
 - New York :  BH;  c2010. 
 - xxii, 522 p. :  ill. ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 513-515. 
<br/><br/><label>ISBN: </label>978075668989 
<br/><br/><label>LCCN: </label>83048681  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B597 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL