The Effect of Packaging as a Promotion Tool in Influencing Consumers' Purchase Decision of a Product: A Case of Bakhresa Group of Companies Bottled Water (Uhai Product) /
Shemagembe Jeremiah Ntulwe
- Dar es salaam: The Open University of Tanzania, 2019
- xv,121p.: ill.; 30cm
Includes Bibliographical References and Index
--Promotion--Packaging--Consumers Purchase Decision--Bottled Water