TY  - BOOK
AU  - 
TI  - The Effect of Packaging as a Promotion Tool in Influencing Consumers` Purchase Decision of a Product: A Case of Bakhresa Group of Companies Bottled Water (Uhai Product)
U1  - EA.DIS.658.564678 NTU 
PY  - 2019///
CY  - Dar es Salaam
PB  - Open University of Tanzania
KW  - Packaging
KW  - Promotion Tools
N1  - Includes Bibliographical References and Index
ER  -