De Chernatony, L. <br/><br/>
Creating powerful brands in consumer, service, and industrial markets / 
Leslie de Chernatony and Malcolm McDonald. 
 - 2nd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1998. 
 - xiii, 430 p., [8] p. of plates :  ill. (some col.) ;  24 cm. 
 - CIM professional .
 - CIM professional. .
<br/><br/> Rev. ed. of: Creating powerful brands. 1992.  "Published in association with the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>LCCN: </label>98202117  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Industrial markets 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 DEC