TY  - BOOK
AU  - De Chernatony,L.
AU  - McDonald,Malcolm
AU  - De Chernatony,L.
TI  - Creating powerful brands in consumer, service, and industrial markets
T2  - CIM professional
SN  - 0750622407
U1  - 658.827 DEC 21
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Industrial markets
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - Rev. ed. of: Creating powerful brands. 1992; "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references and index
ER  -