TY  - BOOK
AU  - Morgan,Nigel
AU  - Pritchard,Annette
AU  - Pride,Roger
TI  - Destination branding: creating the unique destination proposition 
SN  - 0750659696
U1  - 338.4791 DES 22
PY  - 2004///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Advertising
KW  - Tourism
KW  - Marketing
N1  - Previous ed.: 2002; Includes bibliographical references and index
ER  -