Pelsmacker, Patrick de, 1957- <br/><br/>
Marketing communications :   a European perspective /  
Patrick de Pelsmacker, Maggie Geuens, Joeri Van den Bergh. 
 - 3rd ed.  
 - Harlow :   Prentice Hall/Financial Times,   2007. 
 - 	xviii, 610 p., [16] p. of plates :   ill. (some col.) ;   25 cm.  
<br/><br/> 	Previous ed.published under the title: Foundations of marketing communications. 2004.  Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780273706939 (pbk.) : No price 0273706934 (pbk.) : No price 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.802 PEL